Today's newly licensed real estate associates enter our industry unlike any other generation we've known. The younger, savvy professional enters the industry with the spirit and expectation of an entrepreneur. It is important for us to realize that this level of professionalism deserves and demands our attention. Tomorrow's leaders in the real estate industry desire consultation on building a business and business development NOT training. In the past, management has signed onto a training program; put it in front of the candidate with limited instructions and set goals and expectations for the candidates based on stats that may or may not represent their market and may or may not have been reasonable and applicable. Today's entrepreneur deserves a custom coaching program that involves consultation and evaluation to ensure the program fits both the needs and expectations of the new associate. The key to successfully mentoring new agents is to design a program with a strong focus on these five key elements: 1. Accountability 2. Empowering the mentor with solid support and leadership from the firm owners and rewarding the mentor with compensation based on the success of the program 3. Building a business not training - understanding the difference 4. Custom designing the program to meet the candidate's expectations 5. Planning to succeed by following the implemented plan of action. Knowing HOW to insure success and WHEN to expect to reap the rewards. The great news for broker/owner/managers and recruiters is there is a tremendous opportunity to offer these programs not only newly licensed agents, but also to individuals who have been in the industry for two years or less. They have made the financial, emotional and educational investment and just need the guidance and accountability to get them on track and successful. These individuals possess a sense of urgency and commitment that will catapult them to immediate success if properly guided.