Today’s market has given us an opportunity that we have not seen in 25 years, and many brokers are missing it! The current market has thousands of agents in a panic and last weeks article in RISMedia, Darkest before Dawn--Experts Call for a Year of Down Market did not help….or did it? My office was flooded with calls and emails of agents and brokers in a panic.
Have you ever noticed how some people seem to live a charmed life and others seem to have a dark cloud over their head all the time? We all seem to know people like that. The amazing thing is that those who think their life is terble, usually do have a continual series of bad circumstances or bad luck. but is it "bad luck" or are they creating the life they have?
Today's real estate professional should no longer depict the image of the salesperson next door. Today's Realtor should be the neighborhood Consultant. The commission fee now facilitates a dream not a transaction.The difference this represents? There is no greater responsibility than the impact this Consultant has on the lives of those they serve.
Today's newly licensed real estate associates enter our industry unlike any other generation we've known. The younger, savvy professional enters the industry with the spirit and expectation of an entrepreneur. It is important for us to realize that this level of professionalism deserves and demands our attention. Tomorrow's leaders in the real estate industry desire consultation on building a business and business development NOT training.
Thousands of agents are choosing not to renew their real estate license this year. Many of those agents are fairly new to the real estate profession. If so many new agents are struggling or dropping out of real estate, should you continue hiring newly licensed agents? My opinion is "Yes."
Recently I was asked, "What is the most important thing to be successful in recruiting."
My response, without hesitation, was "Asking questions." In every step of the recruiting process, asking questions, and asking the right questions is the key to success.
2006 was a tough year for many markets throughout the country.
Unfortunately, many brokers forgot the most important rule in an adjusting market. You don't cut services, marketing support and training in an adjusting market, you increase services and support. In just the first two months of 2007, I have seen an incredible number of good agents make a move.